The Cost of Pinterest Ads: What You Need to Know Before You Spend

Pinterest can be a powerful marketing tool for your business. Not only is it a great way to connect with potential customers, but it’s also a great way to drive traffic to your website for free or through paid ads. However, before you start spending money on Pinterest Ads, there are a few things you need to know. In this blog post, we will discuss the cost of Pinterest Ads and how you can get the most out of your investment!

Let’s start with the basic:

What is Pinterest?

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and so much more. With billions of “Pins” on Pinterest, you'll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find - we do this all the time with our own blogs. You can also create Pins to share your ideas with other people on Pinterest, hint, you could be doing this for your business with products or blog posts.

What are some of the benefits of using Pinterest?

With Pinterest, you can find ideas for everything from recipes to home and style inspiration. You can also save ideas to boards so you can easily find them later. And if you need help getting started, you can explore pins by topic or board.

What are some of the best things to do on Pinterest?

You can use Pinterest to find ideas for everything from recipes to home and style inspiration. You can also save ideas to boards so you can easily find them later. Additionally, if you need help getting started, you can explore pins by topic or board.

What are some tips for using Pinterest?

Start by creating a board for each of your interests. Then, start saving pins that inspire you. You can also follow other people whose style you admire to get even more ideas.

Some additional facts about Pinterest:

  • Pinterest is the 14th largest social media platform in the world

  • The current platform has over 431 million monthly active users

  • 60% of Pinterest users are women

  • 86.2% of Pinterest users also use Instagram

  • 83% of Pinterest users access the platform via mobile

How much do ads cost on Pinterest?

If you're trying to build brand awareness, you can expect to pay between $2.00 and $5.00 per thousand impressions (CPM). Boosting online engagement will cost you anywhere between $0.10 and $1.50 per engagement. Driving web traffic will also cost you between $0.10 and $1.50 per engagement. Finally, conversion-based campaigns command between $6.00 and $10.00. Pinterest is a powerful platform for advertisers, with over 250 million monthly active users worldwide. In the United States alone, there are over 80 million monthly active users on Pinterest - making it an ideal platform for marketing your business or product to a relevant audience. When it comes to visual content, Pinterest is second-to-none, making it a key platform for any business or individual looking to drive web traffic and boost online engagement. So, if you're looking to get the most out of your advertising budget in 2022, Pinterest should be at the top of your list!

Our Pinterest Advertising Best Practices for 2022

If you’re really looking to take advantage of this unique marketing platform make sure you follow some of our best practices to ensure better results:

  • Provide high quality photos and videos that fit proper formatting.

  • Make sure your messaging is precise and has intention

  • Write unique but thorough descriptions for each pins that utilize both keywords and hashtags along with alt text

  • Always track performance

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