Featured Work
Every Number Here Is
Someone's Life's Work
Real brands, real revenue, real founders who stopped refreshing dashboards at 11pm. Some clients stay anonymous by choice; the numbers are just as real. Here is what happens when a capped-roster, senior-only team treats your money like its own.
OMORPHO
The Challenge
A category-creating weighted training brand ready to grow beyond a single market. International expansion is where DTC brands usually burn money: new geographies, new ad accounts, new logistics, and no room for guesswork.
What We Did
Built and executed the European launch strategy, stood up Amazon as a full second channel with PPC and listing optimization, ran weekly paid media analysis against real incrementality, and layered SEO and lifecycle email so every market compounds instead of resetting.
Voda Swim
The Challenge
An established swimwear brand with a loyal customer base and a site that no longer did the product justice. Traffic arrived, admired, and left. Paid performance was capped by the store it landed on, and organic visibility had slipped while competitors invested.
What We Did
Full-funnel rebuild: redesigned the Shopify storefront around conversion, restructured the product feed so Google Shopping finally had clean data to work with, rebuilt the core Klaviyo flows, and ran paid and SEO as one coordinated system instead of competing line items.
HatSaver
The Challenge
Barry had been in business for 20 years and had never cracked $3,000 a month online. Great product, real utility, and two decades of proof that working harder was not the missing ingredient.
What We Did
Tested more than 50 ad creatives to find the angles that actually moved product, scaled spend against the winners with discipline, and built Amazon into a second revenue engine with clean branded and non-branded campaign structure.
"Working with Blade is easy, straight forward and honestly saved my business."
Holbrook Pickleball
The Challenge
A premium paddle brand in the fastest-growing sport in America, which means the fastest-growing ad auction too. Standing out required creative that felt like the community, backed by retention strong enough to survive rising CPMs.
What We Did
Ran paid social built on player-first creative and disciplined testing, then made every acquired customer worth more with full Klaviyo lifecycle flows: welcome, post-purchase, winback, and drop announcements timed to the community's rhythm.
LALICIOUS
The Challenge
A beloved body care brand with luxury retail presence and a DTC channel that had not caught up to the product. The brand deserved a digital experience, and an acquisition engine, that matched what customers felt opening the jar.
What We Did
Elevated the storefront, rewrote product and collection copy for both conversion and search, built the full email and SMS architecture, and ran paid across Meta and Google with creator content that let the product's sensory story sell itself.
Momentum Carnivore Nutrition
The Challenge
A family-owned raw pet food brand with everything except the marketing: real product quality, a loyal niche of raw-feeding dog and cat owners, and a website and creative library that undersold both. The potential was obvious. The direction was not.
What We Did
Rebuilt the store experience, produced the ad and email creative library the brand never had, launched paid acquisition, and installed lifecycle email including cart recovery. Then we leaned into the category's natural advantage: raw feeding is replenishment by definition, so we built subscriptions into a genuine recurring revenue base.
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