Our Marketing Case Studies
Let’s take your through some of our marketing agency biggest movers.
Every client wonders, okay, what did this agency really do? While we may not be on a call to explain our marketing techniques and how we helped brands grow, we can show you through our case studies.
Our eCommerce Case Study Results
Getting Hatsaver to a 406% YOY revenue increase
Working with Hatsaver:
Hatsaver is a family owned hat sweat protection brand that focuses on solving the nasty sweat stains on hats. When Barry and his team hired Blade, they had run into some major roadblocks:
They had been burned by agency after agency
They were cash strapped didn’t know where to go from there
There marketing was all over the place
They had never dipped into email or sms marketing
CPAs had to be under a certain point which had never been achieved before
How Blade Increased Revenue for Hatsaver:
We identified issues with the website. First the website was built on squarespace which was inefficient when it came to e-commerce. Big mistake here since the website had many flaws.
Once the website was redone, we tasked their team with developing content including new images, videos and additional ad content we could use for marketing purposes.
We tested 100+ different ads to see what brought the most traction, luckily the owner found time to create a few videos himself. During that time we identified a few videos that showed the product being used were better for ROAS.
Overtime, we developed enough reviews to add them to our Google Ads and Facebook Ads. This gave us additional ammo to help convince users to purchase.
Our team developed an email strategy to collect emails, check abandoned carts and fire a series of triggers based on email interactions. Including adding in SMS to make sure we were firing on all touch points.
Within our Google Ads account, we have continuously adjusted keywords and were able to scale up the brand from around $20 a day in ad spend to $150 a day with a 5x return.
What marketing and changes will Blade Commerce make next?
We are growing the brand rapidly including a new design for their products. With inventory low, we will have to scale back. Our team will be introducing Tik Tok ads and Snapchat ads soon. On the website side, we are developing a comprehensive SEO gameplan for 2021 and 2022.
OH AND BARRY LEFT BLADE COMMERCE AN AMAZING REVIEW!
Working with Momentum Carnivore Nutrition
A family owned brand that focuses healthy dog and cat side of things. This brand had a lot of potential but needed a lot of direction because of a bad website and lack of marketing material. Besides this, the brand has all the right tools and shapes but needed a marketing team to perfect it.
How Blade Increased Revenue for Momentum Carnivore:
Like in Case Study #1, Momentum Carnivore had a faulty website 2 years ago when this brand started working with us, the site had lapses and holes. Blade took the Wordpress website and created a new and improved Shopify store using all the latest and greatest integrations for marketing.
We started building out their organic traffic on Facebook and Instagram, seeing a 450% increase in followers MOM, engagement and more from organic alone. This consisted of our organic marketing team posting relevant content, tending materials and measuring results. We were about to get them into a few thousands followers.
Once the website was redone, we started developing a smaller SEO strategy and building out all their ad platforms including Pinterest, Facebook/Instagram and Google Ads. During that time, we saw traffic increase by about 350% on organic search alone.
After establishing a good baseline of organic social and organic search. We got more aggressive with paid search and social ads - tapping on our internal team members for new content and better images.
Based, on the owners capabilities we were able to add in a subscription model to help with growing monthly recurring revenue. Now month over month, they have a compounding increase in monthly revenue and profit.
Finally, to round it all up, we added in email and sms marketing to increase LTV, AOV and conversion rates across the website.
Within a year we improved Momentum Carnivore’s ROAS on all ads to around 4.32x
What marketing and changes will Blade Commerce make next:
Our team is going to add in a few new ad variants in Facebook/Instagram testing. Our team is focused on scaling on Tik Tok advertising and Google Performance Max in order to stabilize parts of scaling. We are overhauling a massive redo on SEO as well in order to lesson the cost of our marketing for the long term play.
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