How to send a test email in Klaviyo?
Do you have a Klaviyo account for your business? This article will explain the steps in sending a test email through this platform.
What is Klaviyo?
Klaviyo is an ecommerce email marketing platform that aids businesses growth through email and sms marketing. When using Klaviyo, your goal is to create a relationship with your customers through long-term communication. You can track their “responses” through their interactions with the texts, or in this case, the emails you send them.
What is a test email?
A test email in Klaviyo is a way for you to review the formatting, content, delivery and preview of the email in the same way your customers will be seeing it. It can allow you to make the necessary changes before it actually reaches the customer. A test email can include one or a flow of emails a customer may receive throughout a specific time, in which you can choose and control based on the customer's interactions or lack of.
Making and sending the test email in Klaviyo
To make the test email, you will of course need a Klaviyo account for your business first. Then you will go through making a campaign and create an email and or email flow by scratch or through one of the email marketing templates Klaviyo offers. You’ll choose a number of things for your email like whether the test email is list, segment or a date-triggered flow. When you’re all finished with the details of your email, you can either choose preview now to immediately preview your email or you can choose send as an email and also click preview now for the test/preview email to be sent to an email of your choice.
There is also an option to send a live test email. This test email will include things like live links that the customer may or may not be able to click on, if the link goes to the correct spot or nowhere, etc. This action requires you to make a preview list of the people (usually inside your company) to preview and trial the test email. Everyone on this preview list will be sent the email whenever you have scheduled to do so. This can be great in making sure icons are clickable, links are correct like previously mentioned and to really test how interactive customers can be with the email. Adding visuals of new products or coupons available, that the customer is able to access directly through the email, can increase conversions.
Why send a Klaviyo test email?
Test emails are something your business should take advantage of especially when trialing a new template or trialing email marketing all together. It allows mistakes to be made and to see first hand what your customers will see. You can also see how the email will look in different browsers or how it looks from a desktop compared to a mobile device. More simply, a test email helps verify that there are no issues before adding it to a campaign.
To find more detailed guidance in how to send a test email, Klaviyo offers a help center with step by step instructions. If you’re looking to hire Email Marketing experts like Blade Commerce, you can reach out here as well.
