The Top 5 Black Friday Email List Segments

Black Friday is one of the busiest shopping days of the year, presenting a golden opportunity for ecommerce brands to boost their sales. To make the most of this day, it’s essential to segment your email list to send targeted emails to those who are most likely to convert. By doing this, you can increase your open and click-through rates, and ultimately drive more sales. Without further ado, here are the top 5 Black Friday email list segments that our email marketing agency recommends:

1. First-Time Buyers

First-time buyers are individuals who have never purchased from you before but have shown interest in your products. They may have joined your email list through a newsletter subscription or a contest entry. To incentivize these potential customers, consider sending them a Black Friday discount code exclusively for first-time purchasers. This strategy can entice them to make their first purchase now rather than waiting for a future sale.

Example Email Strategy:

• Subject Line: "Welcome to Our Family! Exclusive Black Friday Discount Inside"

• Content: Highlight your best-selling products, share customer testimonials, and offer a discount code that encourages their first purchase.

2. Repeat Customers

Repeat customers are those who have purchased from you before and are likely to do so again. They already trust your brand, making them more receptive to your Black Friday deals. For this segment, send a Black Friday coupon code they can use on their next purchase, providing them with an extra incentive to buy from you again.

Example Email Strategy:

• Subject Line: "Thanks for Your Loyalty! Here’s Your Black Friday VIP Discount"

• Content: A personalized message thanking them for their loyalty, showcasing new arrivals or products they might be interested in, and offering a special discount.

3. High-Value Customers

High-value customers are those who have spent a significant amount of money with you in the past. These customers are incredibly valuable to your business. Show your appreciation by sending them a special Black Friday promo code that offers a higher discount than what’s available to other customers. This gesture reinforces their importance to your brand and encourages them to continue shopping with you.

Example Email Strategy:

• Subject Line: "You’re a VIP! Enjoy Your Exclusive Black Friday Offer"

• Content: Express gratitude for their high-value purchases, share exclusive deals and early access offers, and provide a generous discount code.

4. Low-Value Customers

Low-value customers are those who haven’t spent much money with you previously. While they are less valuable compared to high-value customers, they still represent potential revenue. Offer them a Black Friday discount code that is slightly lower than what high-value customers receive. This approach provides them with an incentive to purchase now, while still feeling like they are getting a good deal.

Example Email Strategy:

• Subject Line: "Black Friday Savings Just for You!"

• Content: Feature affordable yet popular products, emphasize the limited-time nature of the discount, and include a special code to encourage purchase.

5. Inactive Customers

Inactive customers are those who haven’t purchased from you in a long time. Despite their inactivity, they may still be interested in your offerings. To re-engage them, send a Black Friday coupon code that is only valid for reactivating their account within a specific timeframe (e.g., 24 hours). This urgency can motivate them to revisit your store and check out your latest products.

Example Email Strategy:

• Subject Line: "We Miss You! Reactivate Your Account for a Special Black Friday Deal"

• Content: Remind them of their previous purchases, highlight new arrivals or best sellers, and offer an exclusive reactivation discount.

Black Friday is just around the corner! Are you ready? If not, there's still time to prepare. One of the best ways to get ready for Black Friday is by segmenting your email list. This allows you to send targeted emails with discounts and coupons specifically designed for each group on your list, such as first-time buyers, repeat customers, high-value customers, low-value customers, and inactive customers. By doing this, you'll boost your open and click-through rates and ultimately make more sales on one of the busiest shopping days of the year!