10 biggest mistakes we see advertisers make when it comes to Tik Tok Ads.
10 biggest mistakes to avoid when running Tik Tok Ads
Tik Tok is generally a new place for a lot of marketers and we’ve spent a lot of time testing on Tik Tok. There are a few big lessons that we wanted to share with our readers. 10 biggest mistakes we keep seeing other agencies and advertisers make.
Not testing the hook
Test your hooks, there I said it, you HAVE to. Each video should involve a different 3 second hook at the beginning to get or catch a user's attention. Test organically first then move on to testing on paid ads.
Not taking the time to edit the video leaving it long and boring
Make sure you cut and edit videos, we have seen WAY too many videos that are too long and boring. Short and sweet, or simple/stupid are the way to go. It makes your life easier when testing.
Attempting to use copyrighted music
If you are using paid ads, do not use copyrighted music, it is the easiest way to waste time and get yourself in trouble. Organically, you can certainly use them to follow trends and get on board with what’s trending.
Not testing the 1st 3 seconds of the video
This is similar to the hook part of our number 1 but really this is the video asset not the actual comments or voice overs you are testing. Example, we have a client, Dadpack, that’s testing the difference between a dad getting hit in the privates over a dad getting thrown up on. These are simple but powerful tests. They should also be done organically.
Use text overlays that are hidden or covered
The bottom 3rd of your screen will be covered and therefore will not be seen by the consumer. There is a big difference in performance because a user immediately assumes it’s an ad. We are trying to be discreet, remember?
Not following proper pixel format for phones
Make sure your pixel is set up before you spend a single dollar, we have had over 20+ customers come with us that tested Tik Tok ads and never saw results. Well that's because no pixel was set up.
Not changing the default icon
Tik Tok provides a default icon, this is bad, change it immediately and make sure you use your logo. The default icon will make your brand look silly and any advertiser will look like they have no idea what they are doing.
Missing naming the profile
Some people forget to put their name or leave as default. Make sure your name aligns with your brand otherwise you will look sloppy.
Being too salesy
Make it more natural, this should make a user feel an emotional connection not a sales connection. With Tik Tok, treat the users like friends not like you work as a used car salesman.
Not following current trends closely enough
Everyday you should scour Tik Tok even for 5 - 10 minutes to look at trending hashtags, music and videos to see if you can hop on organically and get some extra reach.
