How to Build a Klaviyo Pop-Up for New Customers and Why Exit-Intent Pop-Ups Are Equally Important
In the competitive world of ecommerce, engaging customers effectively can make all the difference in your sales and customer retention. With countless online stores vying for attention, finding innovative ways to capture and retain customer interest is essential. One powerful tool for capturing customer interest and boosting engagement is the pop-up form. When used strategically, pop-ups can encourage visitors to subscribe to your newsletter, take advantage of special offers, and ultimately become loyal customers.
Klaviyo, a leading email marketing platform, offers robust features for creating and managing pop-ups tailored to your specific needs. Its user-friendly interface and advanced customization options make it an ideal choice for ecommerce businesses looking to enhance their marketing efforts. This guide will walk you through how to build a Klaviyo pop-up for new customers, detailing the steps and best practices to ensure maximum effectiveness. Additionally, we'll explain why creating a separate exit-intent pop-up is crucial for capturing those visitors who are about to leave your site, offering strategies to keep them engaged and converting them into customers. Whether you are new to Klaviyo or looking to optimize your existing setup, this guide will provide the insights you need to leverage pop-ups effectively in your ecommerce business.
Building a Klaviyo Pop-Up for New Customers
Pop-ups for new customers are an excellent way to welcome visitors to your site, capture their email addresses, and offer incentives such as discounts or free shipping. Here’s how you can create an effective pop-up in Klaviyo:
Step-by-Step Guide to Creating a Pop-Up
Log into Klaviyo: Navigate to the 'Signup Forms' section in your Klaviyo account.
Create a New Form: Click on 'Create Signup Form' and select 'Pop-up' as the form type.
Design Your Pop-Up: Use Klaviyo’s drag-and-drop editor to design your pop-up. Ensure it aligns with your brand's visual identity. Key elements to include are:
Headline: A catchy headline that grabs attention.
Offer: Clearly state the offer, such as a discount or free shipping.
Form Fields: Include fields for email address and any other necessary information.
Call to Action (CTA): A strong CTA button that encourages users to sign up.
Set Display Rules: Define when and where the pop-up will appear. This can be based on:
Time on Site: Show the pop-up after the customer has been on your site for a specified amount of time (e.g., 10 seconds).
Page Scroll: Display the pop-up after the customer has scrolled a certain percentage down the page (e.g., 50%).
Page Visits: Trigger the pop-up when the customer visits a certain number of pages.
Targeting and Segmentation: Use Klaviyo’s targeting options to ensure the pop-up is shown to new visitors only. Exclude returning visitors or those who have already signed up.
Preview and Test: Preview your pop-up to ensure it looks good on both desktop and mobile devices. Test the form to make sure it works correctly.
Activate the Pop-Up: Once you’re satisfied with the design and settings, activate the pop-up form.
Best Practices for New Customer Pop-Ups
Keep It Simple: Avoid clutter and keep the form straightforward.
Offer Value: Provide an enticing offer that motivates visitors to sign up.
Timing Is Key: Don’t show the pop-up immediately. Give visitors a few seconds to browse your site first.
Mobile Optimization: Ensure your pop-up is mobile-friendly, as many users will visit your site from their smartphones.
The Importance of Exit-Intent Pop-Ups
While welcoming new visitors is essential, capturing the attention of those about to leave your site is equally important. Exit-intent pop-ups are designed to appear when a visitor is about to leave your site. These pop-ups can help reduce bounce rates and recover potentially lost sales.
Why Use Exit-Intent Pop-Ups?
Reduce Bounce Rates: Engage visitors who might leave without taking any action.
Recover Abandoned Carts: Remind visitors of items left in their cart.
Offer Incentives: Provide a last-minute discount or special offer to encourage purchase.
Collect Feedback: Ask for feedback on why visitors are leaving to improve your site and offerings.
Creating an Exit-Intent Pop-Up in Klaviyo
Log into Klaviyo: Go to the 'Signup Forms' section and create a new form, selecting 'Pop-up' as the type.
Design Your Exit-Intent Pop-Up: Similar to new customer pop-ups, use the drag-and-drop editor to design your form. Key elements include:
Attention-Grabbing Headline: Use a headline that makes visitors reconsider leaving.
Offer or Incentive: Provide a special offer to entice them to stay or complete a purchase.
Form Fields: If collecting emails, keep the form simple.
Set Exit-Intent Trigger: In the display rules, set the pop-up to appear when the user shows exit intent (usually detected by rapid mouse movement towards the browser’s close button or back button).
Segment Your Audience: You can target specific segments, such as visitors with items in their cart or those who have spent a certain amount of time on the site.
Preview and Test: Ensure the pop-up displays correctly on all devices and test the functionality.
Activate the Pop-Up: Once finalized, activate the exit-intent pop-up.
Best Practices for Exit-Intent Pop-Ups
Strong Offer: Make sure the offer is compelling enough to make the visitor stay.
Clear and Concise: The message should be clear and to the point, as you have a limited window to capture attention.
Sense of Urgency: Use language that creates urgency, such as “Limited Time Offer” or “Last Chance”.
Setting Pop-Ups Based on User Behavior
Klaviyo allows you to set up pop-ups based on various user behaviors, ensuring they are displayed at the most opportune times:
Time on Site
Definition: Displays the pop-up after a visitor has been on your site for a specified duration.
Best Practice: Typically, 5-7 seconds is a good range to wait before showing the pop-up. This allows visitors to get a feel for your site first.
Page Scroll
Definition: Triggers the pop-up after the visitor has scrolled a certain percentage of the page.
Best Practice: Set the trigger for 60% or more of the page. This ensures the visitor has engaged with your content before being prompted.
Page Visits
Definition: Displays the pop-up after the visitor has viewed a certain number of pages.
Best Practice: Use this for more engaged visitors, such as setting the pop-up to appear after 2-3 page views.
Exit-Intent
Definition: Shows the pop-up when the visitor is about to leave your site.
Best Practice: Use a compelling headline and offer to capture the visitor's attention before they leave.
Why Blade Commerce Is Your Ideal Klaviyo Partner
At Blade Commerce, we understand the nuances of effective email marketing and pop-up strategies. Here’s why we are the perfect Klaviyo partner for your ecommerce business:
In-House Graphic Designers
Our team of talented graphic designers ensures that your pop-ups are visually appealing and align with your brand identity, capturing the attention of your visitors effectively.
Expert Email Strategists
Our email strategists are experienced in crafting targeted email campaigns and pop-up strategies that drive engagement and conversions. We take a data-driven approach to maximize your results.
Talented Copywriters
Compelling copy is crucial for effective pop-ups. Our in-house copywriters create persuasive and engaging messages that resonate with your audience and drive action.
Conclusion
Building effective Klaviyo pop-ups for new customers and implementing exit-intent pop-ups can significantly boost your ecommerce performance. By setting these pop-ups based on user behavior such as time on site, page scroll, and exit intent, you can engage your visitors at the right moments. Blade Commerce, with our comprehensive in-house team of graphic designers, email strategists, and copywriters, is here to help you maximize your Klaviyo pop-up strategy. Let us help you turn visitors into loyal customers.
