How to A/B Test A Pop Up Form on Klaviyo

A/B testing sign up forms helps you test different elements to find what works best for acquiring customers. To A/B test a signup form, first create two different versions of the form with slight variations within Klaviyo. This is an important step in figuring out the highest conversion rates you can get on email and sms pop ups.

For example, you could test different colors or positions of the submit button. Our team spends weeks and months testing every option as possible, measuring the data and working on figuring out when and where the best conversion rates come from. Within the A/B test in Klaviyo - choose which element you want to A/B test.

Next, name your test something descriptive. 

If you're testing colors of the buttons on your newsletter popup, you could name the test Newsletter - Color of CTA. 

Once you've named your test, decide how long you want the test to run for - maybe a week maybe a month. Note: A/B tests should typically run for at least a week to gather enough data. 

Finally, analyze the results of your A/B test to see which version performed better. A/B testing is an essential tool for optimizing signup forms and ensuring that they are the best they can be. Remember more emails equal better data points to run off of. Plus, you can use your email lists in all your paid advertising efforts.