Top 5 Ways To Improve Local SEO
Are you looking to improve your local SEO but don't know where to start? Well, you've come to the right place! In this post, we will outline the top 5 local SEO improvements you can start to improve your business listing on Google’s SERP. By following these tips, you will see a marked improvement in your local search engine rankings. So without further ado, let's get started!
1) Optimize Your Business Listing on Google My Business ‘
Search engine optimization is the foundation of your online presence. You need a strong Google My Business listing in order to rank higher on search engines like Google, Bing, Yahoo and Yandex as well have more visibility for local customers who visit these sites from their browser listings! There are many ways you can optimize and improve your listing like updating your photos, hours, posting regularly, adding your services and offerings, etc.
2) Claim and optimize your Yelp listing
Yelp is free and typically ranks within the first four results within Google’s SERP therefore if you’re a business in West Hartford, Connecticut - you should 100% adding your business into Yelp. When you finish working with a client or completing a service - ask for a review. They are a great way to showcase your expertise and help with your rankings overall.
3) Create a locator map on your website
Your customers will be more likely to find their way to your store with a locator map. It's simple and easy, just ask your web development team or you may be able to do it yourself but depending on your CMS, you should be able to add your locator map.
This is especially helpful if you're running a local business because people need directions before they can buy from you too so that means clicks saved by using this service - not only does this make you stand out from the rest but allows customers to go to and from your store or shop.
4) Optimize Your Titles and Descriptions for Local SEO
There are many things that you can do to optimize your titles and descriptions for local SEO, such as using keywords in the meta data or title tag. There are a defined number of characters and keywords you should be using as you do not want to overstuff your meta descriptions and title tags.
One thing I recommend is including demographic information about where a business resides when they have multiple locations - this helps search engines determine what content should go on each page based off of its audience's needs instead of just having one main webpage with everything posted across it like an online magazine would do (which isn't very practical).
5) Publish High-Quality Local Content Regularly
The key to a successful blog is publishing high-quality content regularly. Your readers will come back for more informative articles on topics that interest them, so don't just post anything! Make sure each piece of writing has been carefully researched and thought out before going live with it - this way you can avoid the risk involved in publishing impromptu updates or announcements at unpredictable times as well as keeping up an active social media presence where appropriate.
It's important that you take advantage now while there are still SEO experts available at an affordable price - contact us today so we can help make sure yours looks great too.
