The Top 5 Cyber Monday Emails You Should Be Sending
Oliver Allen Oliver Allen

The Top 5 Cyber Monday Emails You Should Be Sending

Cyber Monday is one of the biggest online shopping days of the year. And for good reason - who doesn't love getting great deals on holiday gifts from the comfort of their own home?

If you're a retailer, you know that Cyber Monday is a great opportunity to boost your sales and grow your customer base. But with so many retailers competing for attention, how can you make sure your emails stand out from the rest?

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The Top 5 Black Friday Email Flows You Must Have
Oliver Allen Oliver Allen

The Top 5 Black Friday Email Flows You Must Have

Black Friday is just around the corner, and if you're like most people, you're probably getting excited for all the great deals. But did you know that there's a lot more to Black Friday than just finding good deals in stores? In fact, email plays a big role in Black Friday success.

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What is an Email Marketing Agency?
Oliver Allen Oliver Allen

What is an Email Marketing Agency?

An email marketing agency is responsible for managing an organization's email marketing campaigns. This includes developing email lists, designing and building email templates, and measuring the success of email campaigns. Email marketing agencies usually have a team of designers, copywriters, and analysts who work together to create successful campaigns.

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The Top 5 Klaviyo Flows You Should Be Using
Oliver Allen Oliver Allen

The Top 5 Klaviyo Flows You Should Be Using

Klaviyo is a powerful email marketing tool that can help you increase sales, engagement, and loyalty from your customers. But with so many different features and options, it can be hard to know where to start. That's why we've put together a list of the top 5 Klaviyo flows that you should be using to get the most out of the platform. These are 5 emails our email marketing agency uses.

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How to Build a Shopify Store in 8 Easy Steps
Oliver Allen Oliver Allen

How to Build a Shopify Store in 8 Easy Steps

Are you looking to start an online ecommerce store but don't know where to begin? Look no further! In this blog post, we'll walk you through the basics of setting up a Shopify store. By the end, you'll have all the information you need to get started selling online. So let's get started!

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5 Ways To Promote Your Local Business in Connecticut
Oliver Allen Oliver Allen

5 Ways To Promote Your Local Business in Connecticut

If you're a business owner in Connecticut, chances are you're always looking for new ways to promote your business and bring in more customers. Luckily, there are a number of effective marketing strategies that can be used to reach a local audience especially here in Connecticut. Here are the top 5 ways to promote your local business in Connecticut.

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How to send a test email in Klaviyo? 
Kayla Picciarelli Kayla Picciarelli

How to send a test email in Klaviyo? 

Klaviyo is an ecommerce platform that aids businesses growth through email and sms marketing. When using klaviyo, your goal is to create a relationship with your customers through long-term communication. You can track their “responses” through their interactions with the texts, or in this case, the emails you send them.

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What is an organic social agency? 
Oliver Allen Oliver Allen

What is an organic social agency? 

Do you ever feel overwhelmed when trying to keep up with the latest marketing trends? It seems like every day there's a new acronym to learn, and a new way to reach your customers. Relax! We're here to help. In this blog post, we'll define organic social agencies, and explain how they can help your business. So sit back, relax, and let us teach you about the magic of organic social agencies! Thanks for reading! 🙂

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What is SEO?
Oliver Allen Oliver Allen

What is SEO?

SEO is the practice of optimizing a website to rank higher in search engine results. Search engine optimization can be broken down into a few different categories but are not limited to. Here are a few popular variations of SEO:

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What are UTM Parameters and How to Use Them?
Oliver Allen Oliver Allen

What are UTM Parameters and How to Use Them?

With iOS 15, advertising was put through a whirl especially when it came to tracking campaign performance. Well, we’ve got your covered on the 6 most important things to remember when you create UTM parameters for ad tracking. Out preference our team usually tracks performance through a 3rd party aggregator but it still means we have to add UTM parameters to all advertising efforts. Here are the 6 reasons, UTM parameters are important and necessary:

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Top 5 Ways To Improve Local SEO
Oliver Allen Oliver Allen

Top 5 Ways To Improve Local SEO

Are you looking to improve your local SEO but don't know where to start? Well, you've come to the right place! In this post, we will outline the top 5 local SEO improvements you can start to improve your business listing on Google’s SERP. By following these tips, you will see a marked improvement in your local search engine rankings. So without further ado, let's get started! 

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How to A/B Test A Pop Up Form on Klaviyo
Oliver Allen Oliver Allen

How to A/B Test A Pop Up Form on Klaviyo

Here, you can also add up to seven variations to your A/B test in Klaviyo. Keep in mind, the more variations you add, the longer you’ll need to run your test. An ideal A/B test would have between two and three variations.

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How to create a rewards email in a Klaviyo Flows?
Oliver Allen Oliver Allen

How to create a rewards email in a Klaviyo Flows?

First, let's take a look at what a flow is and how it can benefit your business. A flow is a sequence of automated actions, which can include email and SMS messages, that is triggered when a person performs a specific action — such as when someone joins a list, is added to a segment, makes a purchase or abandons their cart. Any data syncing to your Klaviyo account can be used to trigger and target automated flows - like a rewards email.

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How to market around IOS15
Oliver Allen Oliver Allen

How to market around IOS15

One specific change can be seen in the way users access their emails. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The features help prevent senders from knowing when an email is opened, and masks users’ IP address so it cannot be linked to other online activities, or used to determine their location.

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What do Graphic Designers Do?
Mellyn Costello Mellyn Costello

What do Graphic Designers Do?

Graphic designers' jobs are to solve problems. Don’t they just do art and “make stuff look pretty”... they do but it’s so much more than that. Designer’s take a company's messages, products and ideas and translate them into something easy to understand that is visually intriguing…

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