Black Friday is one of the busiest shopping days of the year. In order to make the most of this day, it is important to segment your email list so that you are sending targeted emails to those who are most likely to convert. By doing this, you will be able to increase your open and click-through rates, and ultimately make more sales. So, without further ado, here are the top 5 Black Friday email list segments:

Cyber Monday is one of the biggest online shopping days of the year. And for good reason - who doesn't love getting great deals on holiday gifts from the comfort of their own home?

If you're a retailer, you know that Cyber Monday is a great opportunity to boost your sales and grow your customer base. But with so many retailers competing for attention, how can you make sure your emails stand out from the rest?

Are you looking to start an online ecommerce store but don't know where to begin? Look no further! In this blog post, we'll walk you through the basics of setting up a Shopify store. By the end, you'll have all the information you need to get started selling online. So let's get started!

If you're a business owner in Connecticut, chances are you're always looking for new ways to promote your business and bring in more customers. Luckily, there are a number of effective marketing strategies that can be used to reach a local audience especially here in Connecticut. Here are the top 5 ways to promote your local business in Connecticut.

Klaviyo is an ecommerce platform that aids businesses growth through email and sms marketing. When using klaviyo, your goal is to create a relationship with your customers through long-term communication. You can track their “responses” through their interactions with the texts, or in this case, the emails you send them.

Do you ever feel overwhelmed when trying to keep up with the latest marketing trends? It seems like every day there's a new acronym to learn, and a new way to reach your customers. Relax! We're here to help. In this blog post, we'll define organic social agencies, and explain how they can help your business. So sit back, relax, and let us teach you about the magic of organic social agencies! Thanks for reading! 🙂

SEO is the practice of optimizing a website to rank higher in search engine results. Search engine optimization can be broken down into a few different categories but are not limited to. Here are a few popular variations of SEO:

With iOS 15, advertising was put through a whirl especially when it came to tracking campaign performance. Well, we’ve got your covered on the 6 most important things to remember when you create UTM parameters for ad tracking. Out preference our team usually tracks performance through a 3rd party aggregator but it still means we have to add UTM parameters to all advertising efforts. Here are the 6 reasons, UTM parameters are important and necessary:

Are you looking to improve your local SEO but don't know where to start? Well, you've come to the right place! In this post, we will outline the top 5 local SEO improvements you can start to improve your business listing on Google’s SERP. By following these tips, you will see a marked improvement in your local search engine rankings. So without further ado, let's get started! 

Here, you can also add up to seven variations to your A/B test in Klaviyo. Keep in mind, the more variations you add, the longer you’ll need to run your test. An ideal A/B test would have between two and three variations.

First, let's take a look at what a flow is and how it can benefit your business. A flow is a sequence of automated actions, which can include email and SMS messages, that is triggered when a person performs a specific action — such as when someone joins a list, is added to a segment, makes a purchase or abandons their cart. Any data syncing to your Klaviyo account can be used to trigger and target automated flows - like a rewards email.

Are you looking to launch ads on Tik Tok? Well here are 10 mistakes you should avoid. Maybe start with 1 and work your way through 10. Remember Tik Tok Ads are a great way to grow your brand if done right.

Are you looking to learn how to take advantage of Google Performance Max? Google’s newest and borderline best campaign type boasts a whole load of different campaign options.

One specific change can be seen in the way users access their emails. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The features help prevent senders from knowing when an email is opened, and masks users’ IP address so it cannot be linked to other online activities, or used to determine their location.

Pinterest is the hottest up-and-coming social media platform for images, recipes and more. Find out how and why your business should be taking advantage of it.

Graphic designers' jobs are to solve problems. Don’t they just do art and “make stuff look pretty”... they do but it’s so much more than that. Designer’s take a company's messages, products and ideas and translate them into something easy to understand that is visually intriguing…

Instagram is no longer "just a photo app". Find out what all businesses should be doing on Instagram to grow their brand and sell more products.

Learn about the common mistakes businesses make when advertising on social media and how you can make your social media ads stand out.

While there's no certain way to predict the future, there are clear trends for 2021 emerging. Stay on top of trends for social media growth. Learn more here.

Ever hear the saying a picture says a thousand words? Learn how to improve your business photography with these easy and enticing photography tips!